Fresh new Rebrand Design, including a pattern development for packaging and socials.
Rosa, a plant and coffe shop based in central London already had some logos they wanted to use but were looking to take their brand to the next level and asked me to develop a pattern design that will then be used across packaging and socials.
I have stepped away from their original colour pallet, as it was dull and shy. Instead, I introduced a bold two-way colour pallet with a digitally drawn pattern design. This is the main focus of the brand's identity, keeping it consistent throughout all deliverables.
I wanted to create a brand identity that differentiates Rosa from competitors, and creates a sense of fascination, especially for the Instagram generation.