Branding Identity Design for an independent restaurant that serves classic Mediterranean dishes. The designs are derived from its birthplace, the walled Moroccan city, Chefchaoen.


Their goal is simple -  to serve the most delicious dishes whilst still incorporating its traditional methods.


My designs are inspired by the popular Preserved Lemon in Morocco. I decided to take the lemon pip illustration forward and created a pattern that relates back to this traditional preserved fruit as well as imitating the walled Moroccan city Chefchaoen.  This unique city, lined with blue-washed buildings inspired my colour pallet. 


I created the brand a signature pattern which was then executed onto the chosen deliverables; menus, business cards, matches and delivery materials.


I wanted the brand to have an authentic handmade feel, so it would relate back to the brand's roots. Therefore, I chose to use hand-drawn style typography paired with screen-printed designs that mimic the walled city of Chefchaoen.

chefachoen moodboard.jpg
Morocco new type sign mockup .png
morocco insta profile.png
Morocco match stick mockup clean.png
moroccan menu mockup.png
Brown Paper Bag Morocco MockUp.png
Morocco delivery van.png